Meet the Principals

Encompassing more than 40 years of collective experience, our principals have the proven expertise to immediately add value to your strategic and ongoing marketing needs.

Lynette Goodson

Lynette Goodson is a passionate professional and creative thinker. Lynette has more than 20 years marketing experience in variety of industries, including manufacturing, retail, fine art, motor sports and high-tech. She approaches marketing from both the user perspective and the collective target market at large. This insight ensures that your message is most relevant to your customer. She prides herself in establishing ongoing relationships with clients and makes customer service a priority.

Susan Sano Berado

Susan has over 20 years of corporate marketing communications experience. She’s spent a career helping established companies like Sun Microsystems, VeriFone, and Motorola extend their brand and differentiation across multiple markets and media channels. In addition, she has worked with many smaller companies to gain greater market visibility. She excels in online marketing and copywriting.